How Did I Become A Madam?

Ione – the Marbella Madam – asked me to talk about one of the most commonly asked questions about my work as the owner of an escort agency. One that she too gets asked all the time. How did I come to be in the industry in the first place and to start up my own business as a Madam? As an aside, I love the term “Madam”. It sounds much more 1900 New Orleans or Paris. All flock wall paper and velvet rather than the equivalent “Pimp” which is all Huggy Bear from Starsky and Hutch or New York as in The Deuce. Anyway, nineteen seventies and Cadillacs. Probably with furry seats. But I am digressing, back to the question, which has a fundamental flaw in it – that I started in the sex industry and then moved to start and manage an escort agency. Nope, not the case at all. I started out in the escorting and prostitution business as a result of the 2008 banking and economic crisis, but not as an escort or as a sex worker of any kind. I started at the top, as it were as a coldly rational business decision.

babe ruth quoteWhen the 2008 banking crisis hit – who would have thought that selling second mortgages to people with no jobs and no income would be a bad idea? – my business consultancy was hit along with it. Firms were just not looking to invest in marketing when their income was falling. Which is like someone saying that they will not do any marketing until sales improve. Anyway, my marketing consultancy was in trouble and along with it my lifestyle. So I followed my own advice and analysed the markets. Fortunately, I already knew Ione so it was easy to pick her brain. And the more I thought about it, the more the answer of starting an escort agency became an obvious solution. Mine may never be as good as 2nd Circle in Malaga, but it hits all my essential criteria that I researched. The basic questions I looked into are below. And when you think about it you might come up with a similar conclusion to mine and Ione´s.

  • What industries are recession proof?

  • What types of business have relatively low start up costs?

  • What industries are there where I can sub contract most of the work?

  • What business sectors are there where success depends almost entirely on your own work and skill, rather than who you know’

  • What businesses have a large number of smaller clients instead of relying on a small number of very large ones?

  • What businesses have steady daily cash flow instead of big lumps followed by potential famine?

Simples, really. Then I just had to work out how to do it!

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