Hard to imagine why an advert that invites you to “taste the bush” might generate complaints in the UK.
Just read this in Huffington Post and it made me cringe and smile. Not at the same time, that would have made me look like I was having a stroke.
Australian wine company Premier Estates decided to push their brand with an advert and social media campaign that was pretty much certain to generate some controversy. Heaven forbid what they might have chosen to do so as a way of getting a lot more bang for their buck. Why pay for advertising when you can get the UK´s Advertising Standards Authority and the media (and me) to do it for you?
The ASA received eight complaints and then climbed on their high horse and pontificated with their ruling against Premier Estates.
They also ruled that people would understand the hashtag #TasteTheBush to be a double entendre that could refer to Australian wine or female genitalia. Surely not?
I asked my escorts in Marbella and my friends who are Ibiza escorts and they just laughed at how pompous we British can be sometimes. They were also amazed that eight people complaining can mean that the rest of the British people are not allowed to see something…except via social media, the newspapers…
Personally I think it is the great tradition of subtle Australian advertising as shown in the Holeproof “No Knickers” campaign…
And I shall be seeking out the fine but reasonably priced Premier Estates wines at the first opportunity.